Cyber Monday has traditionally been a one-day event, marked by rapid online shopping and jaw-dropping deals. But in recent years, the shopping bonanza has evolved into a full-blown extended event, lasting days or even weeks, providing shoppers extra time to score discounts. For savvy buyers, this is a golden opportunity to grab what you missed during Black Friday — or pick up items on sale without the rush. In this article, we’re breaking down the best extended Cyber Monday sales running through December 2024. Plus, we’ll provide expert insights on how these trends are shaping the retail landscape.
The Rise of Extended Cyber Monday Sales
In years past, Cyber Monday was essentially an online version of Black Friday, where big-ticket items like electronics, appliances, and gadgets saw heavy discounts. Retailers soon realized that extending these sales beyond a single day could bring in more revenue while reducing the frantic pace associated with one-day flash sales. The extended Cyber Monday sales often stretch into the following week or even through the entire month of December, giving consumers ample time to shop for everything from holiday gifts to home improvements.
This shift towards extended sales isn’t just a quirk of 2024; it’s become a permanent fixture in the retail calendar. Retailers have adapted to a shopping season that now spans Thanksgiving through Christmas, with shoppers in mind who may not be ready or able to make their purchases during the initial Cyber Monday rush.
Best Extended Cyber Monday Deals for 2024
Whether you’re still looking for a tech gadget, a home upgrade, or the perfect holiday gift, there are plenty of sales that will keep the savings coming into December. Here’s a roundup of some of the best deals you’ll find:
Total Wireless: 50% Off 5G Unlimited Plans
Looking for an affordable phone plan? Total Wireless is offering 50% off its 5G Unlimited plan when you bring your own phone. With prices starting at just $25 a month, this deal runs through the end of the year, making it a fantastic option for those looking to save on their mobile service after the holiday shopping spree.
BigBoxBlog Expert Opinion: The mobile service sector has seen a lot of competition, but Total Wireless’ extended deal is a smart move to attract long-term customers. It’s especially appealing for budget-conscious consumers looking to cut costs in the new year.
Avis & Budget: Car Rentals with Free Days
For those planning a road trip, both Avis and Budget are extending their Cyber Monday discounts through December 8. Both companies offer up to 25% off rentals of three days or more, with Avis adding a free day on a future rental, and Budget offering a similar incentive. These offers are perfect for travelers who need a car this holiday season.
BigBoxBlog Expert Opinion: These extended deals in the car rental space are a breath of fresh air, especially with the holidays approaching. However, these savings are more about convenience than massive price cuts. In an industry plagued by inventory shortages and inflated rates, it’s refreshing to see brands maintaining some level of affordability.
JOANN: Up to 75% Off Craft Supplies
Crafters rejoice! JOANN’s Cyber Monday sale, extending through December 5, offers up to 75% off on a wide range of craft supplies. Whether you’re making holiday gifts, decorating your home, or diving into a new hobby, this is the perfect time to grab essential materials at a fraction of the price.
BigBoxBlog Expert Opinion: For DIY enthusiasts and crafters, JOANN is offering one of the more substantial discounts in the extended Cyber Monday category. This is a prime example of how niche retailers are capitalizing on specific customer needs. It’s a win for both JOANN and the customers looking to make something special this season.
Lowe’s: Holiday Home Improvement Deals
Lowe’s extended their Black Friday and Cyber Monday sales through December 4, offering big discounts on home improvement essentials. If you’re tackling home projects in time for the holidays, you can find savings on everything from lighting to tools and outdoor decorations.
BigBoxBlog Expert Opinion: Lowe’s smartly taps into the home improvement crowd, offering everything from decor to essential tools. The extended deals cater to those doing last-minute home upgrades, and it speaks volumes about how home retailers are thriving by extending deals through the holiday season.
Macy’s: Holiday Shopping Extended
Macy’s Cyber Monday sale runs from December 1 through December 3, providing a bit of extra time for shoppers to pick up gifts for everyone on their list. The sale includes discounts on clothing, home goods, and beauty products, giving shoppers plenty of options for their holiday needs.
BigBoxBlog Expert Opinion: Macy’s, by extending their sale beyond Cyber Monday, ensures they maintain a competitive edge over other department stores. While we appreciate the deals, it’s clear that Macy’s needs to continue evolving with shifting consumer trends to stay relevant in an increasingly digital-first shopping environment.
Nolah: Mattress Discounts and Free Gifts
Nolah’s extended Cyber Monday sale continues through December 9, offering 35% off sitewide, along with two free pillows and $150 off a BedJet purchase when bundled with a mattress. For those in need of a new mattress, this sale represents a great value.
BigBoxBlog Expert Opinion: Mattress companies like Nolah are taking advantage of the extended Cyber Monday window to target customers at their most vulnerable — right before the new year. Given the growing demand for better sleep solutions, offering bundle deals and time-sensitive offers is a solid strategy for Nolah.
Target: Daily Deals Through Christmas Eve
Target’s extended Cyber Monday sale brings new “Deal of the Day” offers that will run until Christmas Eve. With this ongoing sale, Target keeps its door open for shoppers who are still on the hunt for savings after the initial Cyber Monday rush.
BigBoxBlog Expert Opinion: Target has set itself apart with its ability to stretch out sales events. While some retailers pack everything into a short window, Target’s ongoing deals tap into the growing demand for more time to shop. For other retailers looking to compete in this space, Target’s approach is one to watch closely.
Observations from BigBoxBlog.com Experts
As we delve into these extended Cyber Monday events, several important trends are emerging that could have lasting impacts on the retail sector.
1. Longer Sales Windows: The New Normal
One of the biggest takeaways from this extended sale model is that shoppers now expect longer discounts. Retailers like Macy’s, Lowe’s, and Target are extending sales far beyond the traditional Cyber Monday timeframe. This is likely to become the norm rather than the exception, as customers increasingly want flexibility in when and how they shop. Retailers that don’t adopt this model may risk losing out to competitors who are making deals more accessible.
Good or Bad? This shift benefits consumers, but it can stretch retailers’ operations. Running extended sales requires better inventory management, more logistics planning, and increased customer service efforts. While some retailers can handle this, smaller businesses may struggle to keep up with the demand.
2. Personalized and Niche Offers
Retailers are increasingly offering personalized deals tailored to specific customer needs. For example, JOANN focuses heavily on the crafting community, while Nolah targets mattress buyers with additional perks. By doing so, these companies ensure they remain competitive in niche markets, avoiding the one-size-fits-all approach that many larger retailers use.
Good or Bad? This is great for consumers who appreciate customization but may make shopping more complicated for those who aren’t focused on a particular category. Brands that get it right can build stronger customer loyalty and create buzz around their offerings.
3. Increased Competition from Online-Only Retailers
Online-only retailers like Nolah, Target, and Total Wireless are embracing extended Cyber Monday deals to increase their market share. Traditional brick-and-mortar stores are under pressure to match this convenience, leading to more hybrid shopping experiences where online and in-store offerings are integrated.
Good or Bad? While the extended deals are a boon for consumers, they force traditional retailers to adapt quickly to the digital-first consumer. This may involve investing more in online infrastructure and fulfilling orders faster, which could strain smaller companies. It’s likely we’ll see more major retailers push for digital-only deals in the future, potentially reshaping how people shop year-round.
4. A Surge in Subscription Services and Recurring Revenue Models
Paramount Plus, among others, has embraced the recurring subscription model, offering discounted rates on streaming services during the extended Cyber Monday period. This model continues to appeal to consumers looking for long-term value over one-time purchases.
Good or Bad? This benefits both consumers and businesses, but it’s a tricky balancing act. Subscription models create recurring revenue for companies but also create pressure to continually provide value to prevent churn. Consumers will need to carefully evaluate what they’re getting for the price to ensure they’re not overspending on services they don’t need.
Conclusion: The Extended Cyber Monday Phenomenon Is Here to Stay
The extended Cyber Monday sales events are no longer just a passing trend; they are here to stay. With major retailers stretching their sales throughout December, shoppers now have more time than ever to take advantage of deep discounts. From home improvement supplies at Lowe’s to mattress deals at Nolah, the extended sales season has something for everyone.
At BigBoxBlog.com, we believe that these extended events will continue to evolve and become an essential part of the retail landscape. As competition grows, expect retailers to refine their strategies, offering tailored promotions to attract niche audiences and capitalize on holiday spending. Whether you’re a seasoned shopper or a first-timer, there’s never been a better time to capitalize on the ongoing Cyber Monday savings.