Lululemon has become synonymous with high-performance athleisure and workout gear. Known for its superior quality, cutting-edge design, and commitment to innovation, the brand has built a loyal following among athletes and fitness enthusiasts. But as we all know, luxury comes with a price tag—one that can sometimes deter budget-conscious shoppers. The good news is that Black Friday and Cyber Week 2024 are the perfect times to snag discounts on some of the brand’s most coveted items. Whether you’re eyeing a specific piece or just hoping to score a deal, here’s what you need to know to make the most of Lululemon’s Black Friday 2024 sales.
Does Lululemon Have Black Friday Sales?
Yes, Lululemon does participate in Black Friday sales—but don’t expect sweeping discounts across the board. Instead of a traditional sitewide sale, Lululemon offers promotions on select merchandise, making it more of a treasure hunt for savvy shoppers. This curated approach means that customers will find discounts on popular products like yoga mats, workout apparel, outerwear, and accessories, but not every item in their cart will be marked down.
At BigBoxBlog, we’ve been tracking retail trends for years, and we’ve noticed that Lululemon’s Black Friday strategy is actually quite different from many other major retailers. While many brands try to lure in customers with aggressive markdowns across all categories, Lululemon’s more selective approach allows it to maintain its premium brand image while still offering value to shoppers.
When Does Lululemon’s Black Friday Sale Start?
Lululemon’s Black Friday 2024 sale officially kicks off on Wednesday, November 27, 2024, and runs through Cyber Monday, December 2, 2024. The timing is similar to many retailers, but what sets Lululemon apart is its early access window. Starting on Thursday, November 21, app users with an iOS device were able to snag early deals—Android users, however, had to wait for the general sale to begin. This app exclusivity is a clever strategy to drive traffic to Lululemon’s digital platforms, ensuring that those who engage with the brand more regularly get first dibs on some of the most coveted items.
For those who prefer a more traditional shopping experience, Lululemon also offers in-store promotions. You’ll find sale racks dedicated to discounted items in most Lululemon retail locations, but be prepared for a smaller selection of sizes and colors compared to what’s available online.
The Best Deals to Look for During Lululemon’s Black Friday Sale
While Lululemon doesn’t offer massive markdowns across its entire catalog, Black Friday shoppers can still find some impressive deals. In fact, more than 750 items are expected to be included in the sale, with discounts reaching up to 50% off on popular items. If you’re new to Lululemon’s sales, you might be surprised by how much you can save on some of the brand’s iconic pieces. Here’s a closer look at some of the standout deals for 2024:
- Lululemon Align Tank Top (Light Support, A/B Cup): Was $68, now $49 (28% off)
- Lululemon Align High-Rise Pant (25-inch): Was $98, now $49 (Up to 50% off)
- Lululemon Drysense Half Zip Pullover: Was $98, now $64 (34% off)
- Lululemon Everywhere Belt Bag 1L (Fleece): Was $58, now $39 (32% off)
- Lululemon City Sweat Jogger (Regular): Was $118, now $84 (28% off)
- Lululemon Classic-Fit Cotton-Blend T-Shirt: Was $58, now $29 (50% off)
- Lululemon Scuba Oversized Quilted Half Zip: Was $148, now $119 (19% off)
- Lululemon Wunder Train High-Rise Short (4-inch): Was $64, now $49 (23% off)
- Lululemon Yoga Mat Towel with Grip: Was $64, now $39 (39% off)
- Lululemon Route Ready Lightweight Insulated Jacket: Was $198, now $99 (50% off)
These deals provide the perfect opportunity to stock up on your favorite gear, whether you’re a seasoned Lululemon fan or new to the brand. The savings are substantial on many of the brand’s most popular items, such as the Align leggings and the highly sought-after Everywhere Belt Bag.
What Items Are Excluded from Lululemon’s Black Friday Sale?
While there are plenty of opportunities to save, it’s important to temper your expectations. Not everything at Lululemon will be discounted. Lululemon’s newest collections—specifically from the Fall/Winter 2024/25 lineup—are likely to remain at full price, as are gift cards. The retailer doesn’t traditionally mark down its gift cards during sales events, so if you’re hoping to buy one at a discount, you might want to check third-party marketplaces like Raise or GiftCash instead.
It’s also worth noting that items in the “We Made Too Much” section—the area where Lululemon’s seasonal discounts are typically featured—can sometimes be tricky to navigate. While these items are often discounted throughout the year, during Black Friday and Cyber Week, the section tends to feature more sizes and colorways than usual. However, these products might not always be the latest and greatest designs, so you might not find your dream piece in the exact size or color you hoped for.
How to Save at Lululemon Beyond Black Friday
If you miss out on the Black Friday sale, don’t worry. Lululemon offers several ways to score deals throughout the year, including:
- Shop Lululemon’s ‘We Made Too Much’ Section: This section offers year-round discounts on overstocked and discontinued styles. Expect savings of 15-60% off on a variety of items, including leggings, tops, and accessories.
- Lululemon’s ‘Like New’ Section: This newer offering lets you buy gently used Lululemon items at a reduced price. In addition to saving money, this is a great option for those looking to trade in or recycle their gently used gear.
- Lululemon’s Sweat Collective: This membership program offers a 25% discount to professionals in the fitness and athletics industry, including personal trainers and gym owners. This is an excellent perk for those working in the fitness space.
- Lululemon Studio Membership: If you enjoy streaming fitness classes, a Lululemon Studio subscription (formerly known as Mirror) provides access to fitness classes, as well as a 10% discount on eligible purchases.
- Lululemon Outlet Stores: With more than 20 outlets across the U.S., Lululemon offers shoppers savings of up to 50% on past-season items, making it worth checking out if you live near one of these locations.
Observations from Retail Experts at BigBoxBlog
As experts in the retail space, we can’t help but notice that Lululemon’s approach to Black Friday is both a blessing and a curse. On one hand, it’s a savvy move to keep their premium brand image intact by focusing on a more curated sale selection rather than offering deep discounts across the board. For loyal customers, this ensures that the integrity of the brand remains intact, even as sales give shoppers a chance to grab items they’ve been eyeing.
However, this more selective discounting strategy could be a double-edged sword for Lululemon. While it keeps the brand’s exclusivity intact, it also creates missed opportunities for some potential customers. Lululemon’s loyal following may not mind paying full price, but for shoppers who are new to the brand or those looking for significant savings, it may be disappointing to find that certain items are excluded from the sale. As Black Friday becomes more competitive, Lululemon may face increasing pressure from other retailers offering more aggressive discounts across their entire product range.
What Does This Mean for Competitors?
Lululemon’s Black Friday approach has a ripple effect on its competitors, particularly brands like Athleta, Nike, and Under Armour, which also cater to the athleisure and activewear market. These retailers typically offer similar high-quality gear but often with more aggressive discounting during Black Friday. Lululemon’s selective discounting could prompt competitors to lean into their sales events even more heavily, offering deeper discounts to lure in price-conscious shoppers who may have been expecting the same type of markdowns from Lululemon.
At BigBoxBlog, we believe that Lululemon’s careful balance of exclusivity and selective discounts will continue to set the tone for the brand’s positioning in the retail landscape. While some may be frustrated by the lack of sitewide sales, others will appreciate the brand’s consistency in maintaining its high-end reputation.
Final Thoughts: Is Lululemon’s Black Friday Sale Worth It?
Ultimately, whether or not Lululemon’s Black Friday 2024 sale is worth it depends on your goals as a shopper. If you’re hoping to find a deal on specific pieces, this sale could be a great opportunity to save. However, if you’re expecting deep discounts across the entire store, you may find the selection to be more limited than anticipated. With its exclusive approach, Lululemon offers savings without sacrificing its luxury image.